MUMBAI : Micro, small and medium enterprises will increasingly require to adopt technology to remain competitive in the post-covid world, industry experts, participating in Mint’s Pivot or Perish panel discussion, said.
While MSMEs are by and large struggling to strike a balance between financial obligations, and demand and supply constraints, experts said some hand-holding will help them choose the right technology and that can go a long way in managing the covid-19 crisis.
Kamal Kanth, regional vice president, Salesforce India, said the major issues for MSME clients include lack of payments from customers, and figuring out new revenue sources.Out of the 75 million MSMEs, only about 2 million have an online presence.