pandemic Align

Spotify's New 'Listening Together' Campaign Shows When Song Picks Align

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www.billboard.com

Every second, Spotify says that more than 30,000 users around the world press play on the same song. The platform is making use of that data for its new "Listening Together" campaign, which visualizes some of those connections in real-time.The concept is the brainchild of media artist Kyle McDonald, who began experimenting with the idea of "serendipity" in our song listening choices back in 2014.

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