NEW DELHI: About 78% of Indian consumers check for fats and oils in the packaged food they buy, a figure also true for other developing economies such as Argentina, Brazil, Colombia, Mexico and Russia.
When determining which packaged foods to purchase, consumers in India report the amount of fat is nearly as important (85%) as the type of oil (87%).
These are findings from a new global FATitudes study by American corporation Cargill. It is conducted each year to learn more about consumers’ awareness, perceptions and behaviour around fats and oils found in packaged foods, and to help inform about the future of food innovation.