Tesla Inc. is cutting prices of cars sold in China for a second time this month as competition starts to heat up again in the world’s largest electric-vehicle market.
The reduction applies to the long-range version of the locally built Model 3, lowering the sticker price by about 20,000 yuan ($2,818), a company representative said Thursday.
The cut of about 6% would make up for a rebate that is going away later this year, meaning consumers would continue to pay 344,050 yuan for the car, the representative said.
The move may help Tesla stay competitive against Daimler AG, Volkswagen AG, General Motors Co. and other rivals as car demand in China gradually recovers from a slump worsened by the coronavirus outbreak.