As industries wrap their heads around the current global crisis, effective brand continuity planning can help them chart the way forward.
In the 16th episode of HT Brand Studio Live, Season 2, five brand leaders shared their views on the same The Covid-19 crisis has created unprecedented fear and chaos.
Businesses have got affected, with revenues falling rapidly and employee health greatly at risk. How should they adapt to the ever-changing reality?
Karthi Marshan, Chief Marketing Officer, Kotak Mahindra Group said, “Brands are a promise of predictability. They should say, ‘everything’s okay, don’t worry, we are the same that we used to be.’ Our fundamental instinct is to feel good about ourselves.