The Weeknd stuck to his original release date for his new project "After Hours," and it's paying off. According to TMZ, The Weeknd was feeling pressure from music executives to delay the release of his album as coronavirus reached the United States, even though he had announced the March 20 release date before the pandemic.
Had the artist gone ahead and pushed the date, he wouldn't have been alone; among others, Lady Gaga delayed the release of her album "Chromatic" saying it didn't "feel right" to her, given the pandemic.
For execs on The Weeknd's team, they were concerned that the 30-year-old singer wouldn't be given the normal opportunities to promote his music, as TV appearances were few and far between with Hollywood shutting down.