Cork lass Nicole O’Brien has rocketed to fame over the last week as people all over the world binge-watch Netflix’s latest dating show, Too Hot to Handle.
The 24-year-old has almost 200,000 Instagram followers at the time of publishing, which about 140,000 more than you’d need to make a very decent living off the app in Ireland and an eyewatering amount more than the 7,000 she said she had this time last week.
Refreshing her Instagram page after our interview saw a jump of 1,000 followers and a leap of another 5,000 by the time this article was written, increases she finds ‘mental’.
This rapid rate of clout climbing is the equivalent of a major lotto win for older generations. It’s the kind of social capital that lets the people chosen for