Linda Yaccarino (Photo by Isaac Brekken/Variety/Penske Media via Getty Images) Elon Musk on Friday officially named former NBCUniversal executive Linda Yaccarino as the new CEO of Twitter.Yaccarino, who is known as the "velvet hammer" in the ad world according to the Wall Street Journal, stepped down as global chair of advertising and partnerships at NBCUniversal on Friday morning.
She will succeed Musk in six weeks. Musk has been running the platform since he bought it for $44 billion in October, although he insisted that he would not become its permanent CEO.Yaccarino spent more than a decade as an executive at NBCUniversal and helped to transform "the $70 billion premium video ecosystem," according to the media giant. ELON MUSK ANNOUNCES TWITTER WILL WELCOME NEW FEMALE CEO IN JUNEAs global chair of advertising and partnerships, Yaccarino was responsible for monetizing the company’s portfolio of linear networks, digital and streaming platforms, distribution and commerce partnerships and client relationships, according to her LinkedIn profile.
She also oversaw all global, national and local ad sales, partnerships, marketing, ad tech, data, measurement, commerce and strategic initiatives.
Yaccarino helped launch its ad-supported streaming service, Peacock, and forged partnerships with Apple News, BuzzFeed, Holler, ReachTV, Snapchat, Twitter and YouTube in an effort to expand the company's digital footprint.Her team of 2,000 people generated more than $100 billion in ad sales since she joined in 2011, according to her company profile.MUSK ON BUYING TWITTER: 'PAINFUL' BUT NECESSARYPrior to her time with NBCUniversal, Yaccarino worked at global entertainment company Turner for almost two decades.Yaccarino, who has deep.