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Universal Music Group, Lego Strike Partnership Around Upcoming Toy Line

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Universal Music Group and the Lego Group have signed an exclusive global partnership, the companies said Sunday. Though details are scarce, the partnership will leverage UMG's immense catalog for a new suite of Lego products slated for release in 2021, with a goal to "celebrate and expand children’s creativity and passion for music." The announcement follows on the heels of Thursday's news that Universal's film studio and the toy company had inked a five-year exclusive agreement to develop, produce and distribute theatrical releases based on Lego's intellectual property and original ideas.

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