New Delhi: When covid-19 started affecting businesses in India, Srishti Kapur, co-founder of luxury wedding venture Floral Art, did what she did during the 2008 recession: She prepared herself for no sales for a while. “I stopped investing in inventory and cut down marketing spends.
2008 taught me a lot." Kapur is among those who were hit hard during the US sub-prime mortgage crisis that led to a worldwide recession, but instead of giving up, they decided to tighten their belts, keep spirits high and work harder than ever.
Twelve years later, the world is fighting another crisis, and many leaders are turning to their 2008 diary to sail through the storm brought by a virus.