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Why James River Church’s 21-Day Fast Is Tapping Into a Broader Cultural Hunger for Meaning

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curiousmindmagazine.com

Annually in August, while many Americans are unwinding on vacation or prepping for back-to-school chaos, thousands of people from Missouri and beyond are doing something unexpected: fasting, praying, and unplugging from daily distractions.

This isn’t a social media challenge or a wellness trend. It’s part of James River Church‘s 21 Days of Prayer and Fasting, a growing annual tradition that’s quietly resonating with a world increasingly hungry for stillness, clarity, and connection.

Held annually at the end of each summer, the church invites participants to commit to three weeks of intentional reflection—both in-person at James River Church’s campuses across Missouri and online via global streaming platforms and the YouVersion Bible app, where the church’s devotional plan is available to a global audience.

And while rooted in a Christian tradition, the deeper themes at play—slowing down, setting intention, realigning with purpose—are profoundly universal. The Summer Shift: Why Mid-Year Matters Unlike January’s goal-setting frenzy, James River Church anchors its 21-day experience at the end of the summer, offering what many might call a spiritual reset.

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