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Why the best time to build a new startup is during a recession

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Pallav Nadhani is no stranger to being an entrepreneur during a recession. He launched his first startup as a 17-year-old in 2002 when the global economy was reeling from the dotcom bust and 9/11, then rode out the 2008 financial crisis as he bootstrapped FusionCharts into a profitable, global business.

Its data visualisation product had 28,000 customers, including most of the Fortune 500 companies, when Nadhani sold it to US-based Idera in March this year on the day that WHO declared the coronavirus outbreak a pandemic.

If you thought the next scene would be Nadhani riding off into the sunset, you’d be mistaken. He’s galloping into another frontier with his new startup Charts which is building visual analytics tools for prosumers—or those

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