How does Coca-Cola see demand recovering in both urban and rural now that the country is “unlocking"?With the reverse migration to rural (~30% not expected to return soon), better agricultural income, and government support—rural can potentially bounce back faster.
Amongst the upper urban consumer there is a strong movement towards newer platforms for purchase like e-commerce and an increased interaction with newer products and product categories.How has covid altered consumer behaviour and what does it mean for consumers of the beverages category?The Indian consumer is going through a mixed bag of emotions—elated with the time he/she is getting to spend with family, but equally anxious and uncertain about his/her job and health.