NEW DELHI: Xiaomi plans to enter the India PC market with the launch of its first Mi laptop some time in June, Raghu Reddy, chief business officer, Xiaomi India told Mint.
The company had earlier indicated it would enter new categories in India. “Our research showed that PC is a category that remains largely under penetrated and the frequency of upgrades has become bigger in last few years," said Reddy. "The second thing we realised is that people in this category spend a lot of time figuring out what to buy.
That happens because there is a profusion of SKUs (stock keeping units). Each brand has anywhere between 30 to 40 SKUs in the market in just the Core i5 series," he said.