As the notion of drive in concerts gains traction nationwide and globally, entertainment company 360 Worldwide Entertainment (360WE) is launching what would be the first series of drive-in Latin shows. “Live Drive-In Safe & Sound Concert” will launch with shows by reggaeton star Ivy Queen, who was in the midst of her U.S.
tour when in early Spring when COVID-19 hit."Our goal is make a reality of a project where the audience feels safe and protected in a comfortable environment," says Lucas Piña, founder of 360WE.Piña, who previously headed SBS Entertainment, the live entertainment arm of SBS, launched 360WE last year and is partnering with different companies to execute the drive-in shows.