More than three quarters of adults actually feel comfortable in their own skin - despite social pressures to look 'perfect'.
A study of 2,000 adults found that although the general perception is that social media and celebrities can leave you feeling low in self-esteem on how your skin looks, many are content with who they are.
More than two thirds of those polled prefer their 'natural look', with 65 per cent favouring it on others. A third believe celebrities should encourage natural beauty and believe it is important for influencers and those in the spotlight to celebrate both perfections and imperfections.
It also emerged 18-24 year-olds feel most strongly about influencers, with 31 per cent feeling empowered when they see natural images