TikTok in an effort to get its coronavirus messaging to younger adults.It comes after weeks of data showed the province’s recent surge in cases was linked to a younger demographic, and criticism that the province’s messaging wasn’t getting through.
Seth Rogen adds voice to B.C. coronavirus youth push, but are celebrities effective? Back at the start of the pandemic, COVID-19 cases among 20-39 year olds made up about 21 per cent of cases in the Vancouver Coastal Health region.
That age group now represents more than half of new cases, according to VCH.TikTok is a short video platform where users upload content reflecting popular trends in music, memes or dance moves.“What we’re doing is trying to follow some of those trending themes to.