A chat with Shiv Shivakumar, currently group executive president, corporate strategy, at Aditya Birla Group, is always enlightening.
The former chief executive officer at PepsiCo India spoke all things management and marketing, connecting the dots to unveil the big picture.
With the covid pandemic not going away any time soon and altering consumer behaviour for good, he reflected on the mounting challenges for marketers.
Top of mind is the greater significance the value of time is acquiring in a marketer’s rulebook. Time was getting to be of essence for online shoppers and covid has accelerated that.