Companies have signed up with Yellow Messenger to use its AI chatbots to sell products directly to consumers Coronavirus is inducing changes in consumer behaviour and business models that may well persist after the crisis abates.
One of these is the way we order food and other goods from brands. A large FMCG brand in India, which did not want to be named, has just signed a deal with Bengaluru startup Yellow Messenger to use its AI chatbots to sell products directly to consumers on WhatsApp.
This would reduce dependence on ecommerce platforms whose deliveries are down to bare essentials during the lockdown. Yellow Messenger announced a $20 million series B round led by the US fund of Lightspeed Venture Partners on Friday.