Danish brewer Carlsberg and British pubs and cask ale firm Marston’s have announced a joint venture, prompting concern among small brewers who fear being squeezed out of the market.
Shares in Marston’s surged by 36%, recovering some of the value lost since Covid-19 lockdown shut pubs across the country, as investors applauded the tie-up.
Under the terms of the deal, the Danish firm will own 60% of the new Carlsberg Marston’s Brewing Company with Marston’s holding 40% and receiving a cash payment of up to £273m.
The new business will offer a mix of Carlsberg’s mass-market lagers and Marston’s cask ale brands such as Hobgoblin and Pedigree, and will also be able to feed Carlsberg beers into Marston’s estate of around 1,400 UK pubs.