Two brothers who launched an online business at the start of the Covid pandemic have gone from £350 to £4million in a year - and now they want to take their start-up global.
Ollie and Toby Brittan quit their jobs in late 2019 - just months before the coronavirus crisis hit the UK. They joined forces with best friend Tom Jansons, 28, to take their teeth whitening business Whites Beaconsfield off the ground in their hometown of Buckinghamshire. "We'd used teeth whitening products in the past," Toby explained. "But about six years ago, I realised there was a huge gap in the market. "We started talking to dentists and scientists to develop our own non-peroxide alternative.