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Cable, DTH players overlook ARPUs to retain customers

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NEW DELHI : While several industries are staring at an uncertain future with dwindling revenues, broadcast distribution platforms, including cable and direct-to-home (DTH) service providers, expect to see a 7-8% rise in their subscriber base post covid despite lower average revenue per user (ARPU) as they offered deferred payment or cheaper pack options.“There is no doubt that the lower end of the customer base has faced a cash crunch, those below the threshold of ₹400 per month, but we are still looking at a normal trajectory of subscriber growth," a Tata Sky spokesperson said.Over the past three months, Tata Sky subscribers have become more active, while new connection requests have revived in the past one month.In fact, DTH platforms.

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