With matches cancelled and some broadcasters, notably in France, beginning to withhold payments, club finances are already strained With stadiums dark, match shirts folded in closets and most players confined at home, football's sponsors have lost all visibility and are growing restless.
European clubs are struggling to offer their 'partners' a return on their investments as sport grapples with the coronavirus pandemic. "We're trying to do activities with our players for our sponsors, who are even more demanding since the lockdown.
But it's very complicated because of the health crisis," one club marketing manager told AFP. The stars, the surest way for sponsors to attract an audience, are at home, many back in their native countries.