"It's cool that people appreciate our characters and dialogue." In the K-pop world, releasing a full-length album is a career milestone and The Boyz should have enjoyed their biggest era yet.
After seven releases singles and EPs, the 11-member boy band delivered their first LP in Reveal last February that showcased their growing promise as both artists and one of Korea's next-generation superstars.
But the record battled difficult timing. From the sophisticated pop style of the title track along with genre experimentations in the AutoTuned alt-bop "Salty" or the synth-R&B groove of "Break Your Rules," the album delivered the group's most impressive collection of songs to date along with a new peak on Billboard's Social 50
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