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Covid-19 could alter media, entertainment landscape, digital to benefit: KPMG

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NEW DELHI: The covid-19 pandemic and the consequent disruption of lives across the world could have serious impact on media and entertainment, posing challenges for traditional media but leading to a long-term upward shift in the integration of digital technologies into everyday lives, according to a report by professional services KPMG titled COVID-19: The many shades of a crisis- A media and entertainment sector perspective.

According to the report, if the spread of covid-19 is largely contained by April-May, India’s economy could grow in the range of 5.3-5.7% in FY21.

If there is a global recession with a containment of spread in India, the country could witness 4-4.5% growth for FY21 and if the virus proliferates in India accompanied

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