NEW DELHI: People staying home during the 21-day nationwide lockdown are closely tracking news and current affairs to stay informed.
News consumption across languages has grown 298% in the post lockdown period compared to the one preceding it, according to data released by television monitoring agency BARC (Broadcast Audience Research Council).
News is clearly driving the growth in overall TV viewership that has seen a 37% spike across India. The share of news in overall TV viewership has risen to 21% from 7%.
The findings are part of the second report BARC has brought out along with data measurement firm Nielsen on TV viewership and smartphone usage amid the covid-19 outbreak.