NEW DELHI: India’s biggest metros--Mumbai and Delhi--have reported the highest growth in television viewership in the country during the covid-19 induced lockdown.
While average time spent on TV in Mumbai has grew by an hour and 42 minutes in the fifth week of the disruption compared to the pre-covid period, time spent watching TV in Delhi has risen by around an hour and 26 minutes.
In contrast, cities like Kolkata and Hyderabad, for instance, have only grown by 48 minutes and an hour respectively. News consumption on TV has grown by 251% and 177% in Mumbai and Delhi respectively, that of movies movies by 107% and 78% and GECs (general entertainment channels) by 10% and 35%.