NEW DELHI: Packaged goods firm ITC Ltd on Friday announced the launch of Nimwash, a vegetable and fruit wash which helps disinfect fresh produce.
Given current concerns surrounding infection and diseases, the pandemic is changing consumer behaviour by resetting and reshaping perspectives.
With neem and citrus fruits extracts, ITC said, Nimwash vegetable and fruit wash has been specially designed as a preventive hygiene solution which is safe to use and has no added chlorine, bleach or artificial colour.
The product addresses an emerging consumer need to clean fresh produce properly once it reaches consumer homes. It removes pesticides and kills germs.