NEW DELHI : Leading basmati rice firm LT Foods has widened its offering of value-added foods by launching cuppa rice under 'Daawat brand' on Tuesday, with the first order being dispatched to Indian Railways.
The company hopes that the instant rice will be an instant hit as it is healthier, tastier and easy to prepare by just adding hot water.After three months, LT Foods will decide on production capacity and investment upon evaluating the market response for the product, it added."We have launched 'Daawat Cuppa Rice' to test the market today.