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Covid-19 lockdown: 82% in metros tune into FM radio for credible information
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NEW DELHI: The radio has emerged as a credible source of information as the country sits at home during the lockdown, aimed at containing the spread of covid-19, with 82% of the population in metros turning to FM channels, according to a recent survey.
Radio garnered a credibility score of 6.27, second only to the Internet at 6.44 and television at 5.74, according to the survey conducted by market consultancy firm AZ Research PPL across a sample size of 3,300 in the top six metros - Mumbai, Delhi, Bangalore, Kolkata, Pune and Hyderabad - in the 18 plus age group.
In fact, the radio industry witnessed a listenership of 51 million people, which is nearly as much as television’s reach of 56 million and social media’s reach of 57 million.
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COVID-19
United States
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Cases: 46 252 513
Deaths: 750 423
Recovered: 0
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India
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Cases: 34 321 025
Deaths: 459 652
Recovered: 0
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Brazil
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Cases: 21 835 785
Deaths: 608 235
Recovered: 0
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United Kingdom
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Cases: 9 215 683
Deaths: 141 607
Recovered: 0
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Russia
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Cases: 8 494 589
Deaths: 237 619
Recovered: 0
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