Researchers have been deeply involved in developing messages aimed at changing people's behavior to curb the coronavirus pandemic, and studying which ones work.
By Warren CornwallScience's COVID-19 reporting is supported by the Pulitzer Center.With no vaccine or medication to cope with the novel coronavirus, people around the world have sought—or been ordered to seek—protection by changing the way they act in ways large and small, from their washing hands more frequently to avoiding almost all physical contact.
Now, government and industry leaders are turning to behavioral scientists for advice on how to persuade their citizens and workers to abide by such dramatic changes.To beat the pandemic, we need “a more rapid change of behavior than