Do you know which restaurant cooked your meal delivery? Increasingly, it can be hard to tell. Delivery-only brands __ cooked in another brand's kitchen and often delivered by third parties like Uber Eats __ were proliferating even before the pandemic.
They’re an inexpensive way for restaurants to try a new concept or fill a need in the community; a burger place might try making tacos under a different name, for example.
But over the last year, delivery-only brands have seen explosive growth as the pandemic made delivery a more popular option.
Big restaurant chains are now joining the fray, hoping to win new customers as traffic in their dining rooms dwindles. On Wednesday, Applebee’s is launching Cosmic Wings, a delivery-only brand that