As many industries struggle to weather the economic impact of COVID-19, the business of home fitness is booming. “This is the busiest we’ve ever been,” said James Newman, owner and CEO of Fitness Town, which sells fitness equipment. “We’ve just tripled our orders.
There’s going to be a glut of inventory coming, but it’s way too little for the amount of people who want it.” With gyms closed and classes cancelled, locals looking to improve or maintain their physical fitness are bringing the gym to them — if they can find the right equipment. [ Sign up for our Health IQ newsletter for the latest coronavirus updates ] “Dumbbells are now the new toilet paper,” Newman said.