Also Read | Dark underbelly of India Inc’s shop floorsIn-store spending on Corona-branded beer and hard seltzer in the U.S.
comprised 6.78% of the category this year through Dec. 6, essentially unchanged from the equivalent period a year prior, according to IRI, a Chicago-based market research firm.Excluding fast-growing spiked seltzers—such as Corona Hard Seltzer, which was introduced during the pandemic—the story was the same: Corona’s share of in-store beer sales through Dec.
6 held steady with a year earlier, IRI said.“There wasn’t really any kind of negative impact on Corona sales," said Vivien Azer, managing director and senior research analyst at investment bank Cowen Inc.