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Exclusive: Boots new £34 'anti-ageing' retinol serum accrues 85,000 waiting list
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With the biggest wait list in Boots history, No.7's first ever retinol serum is breaking the internet. But is it worth the wait?
Retinol. It’s one of the most-googled skincare search terms, according to market analysts Mintel – and once you know its history, it’s easy to understand why.
A derivative of vitamin A, it is considered the ‘gold standard’ anti-ageing ingredient, thanks to its clinically proven effects in curbing acne, smoothing wrinkles, firming skin, fading pigmentation and giving your complexion a luminous quality.
No wonder Boots No.7's first crack at the wonder ingredient amassed the biggest wait list figures in the brands' history. Its downsides, though temporary, can include redness, irritation and dry, flaky skin – but
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