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FMCG recovery hinges on revival of rural demand

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In the third edition of Mint’s Pivot or Perish webinar series, leaders of India’s packaged goods industry shared their insights on how businesses are pivoting amid challenges posed by the pandemic and lockdown.

Suresh Narayanan, chairman and managing director (MD) at Nestle India Ltd; Angshu Mallick, deputy chief executive officer (CEO) at Adani Wilmar; Arvind Mediratta, MD and CEO of Metro Cash & Carry India; and Saugata Gupta, MD and CEO at Marico Ltd, spoke about how they are responding to the emerging challenges.

Thanks to a bumper crop this year, rural demand is likely to remain strong, which, in turn, will aid revival in demand. Also, demand will see an uptick with increased government spending on social security schemes such as

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