With more and more people confined to their homes due to the spread of COVID-19, businesses across Alberta have adapted to fill a growing demand: everywhere from bookstores to breweries are now delivering.
For some of those businesses, like Edmonton’s Sea Change Brewing Co., the change in direction happened out of necessity and almost instantaneously. “We basically became a drop shipping company in about an hour,” co-owner Jay Sparrow said on Friday.
Due to the public health emergency declared by Premier Jason Kenney this week, Sea Change had to close its two taprooms and laid off about 30 of its 40 staff.
Sparrow and the Sea Change team decided to try delivering their product instead. “We basically sold out of two of our core brands in the