International Women’s Day, a global celebration of women’s achievements and a continued call to action for gender equality, companies often share stories of female employees or other testimonials in a show of support for the movement.
But this year, a Twitter bot created by a couple in the U.K. sought to call out certain brands and organizations who supposedly still have stark pay disparities, despite their outward-facing messages.
The Twitter account, @PayGapApp, was created by Francesca Lawson and her partner, Ali Fensome, "to put the gender pay gap data back into the spotlight," according to a post written by Lawson for the British newspaper Metro. "Our aim was to highlight how photos of smiling female employees and inspirational quotes conceal what’s really going on behind the scenes," Lawson wrote.
FILE IMAGE - People walk in London on April 4, 2018. (Photo by DANIEL LEAL/AFP via Getty Images) In the U.K., a law enacted in 2017 requires companies with 250 or more employees to submit annual gender pay gap reports based on payroll data.