NEW DELHI: "Oh gore gore baanke chore, abb kuch din ghar par bitaya karo" reads an Instagram post on the official handle of Punjab Police as it aims to spread awareness about coronavirus outbreak albeit in a fun way.
The department has joined the league of Delhi, Mumbai and Bengaluru police that are leveraging films, cricket and pop culture references to not only educate, bust myths but also create shareable content across Twitter, Facebook, Instagram and TikTok to fight coronavirus outbreak.
From GIFs, memes to videos, digital experts believe that the choice of using quirky and entertaining content is also positioning these police departments as a brand that is humane and easily approachable amid such crisis.