Covid-19 related content has seen a surge of 98% in terms of views and 199% in terms of engagement NEW DELHI : A total of three billion views were registered across social media platforms on videos related to covid-19 in the first quarter of 2020 according to a joint report published by media agency Mindshare and video analytics firm Vidooly on Tuesday.
The report has studied the video platforms of YouTube, Facebook and Instagram aiming to highlight the new ways people are looking to entertain themselves as well as be socially connected with their friends and families.
Covid-19 related content has seen a surge of 98% in terms of views and 199% in terms of engagement. While informational content as well as trivia is specific to YouTube,