₹91,641 crore this year.In addition to India, Brazil, the Middle East and North Africa (MENA) and Spain will also witness over 20% decline in ad spends.Television ads should retain their dominant role for large brands but will nonetheless tumble severely this year.
Excluding political advertising in the US, total television advertising is likely to fall by 17.6% in 2020, before rebounding slightly to grow 5.9% next year.GroupM said, in 2020, digital extensions of TV, radio, print and outdoor advertising should equate to $31 billion, or 13%, of total advertising activity (up from $22 billion, or 7%, five years ago).
Digital advertising is expected to decline by 2.3% during 2020. This follows nearly a decade of double-digit growth, with many.
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