Bengaluru: With increasing demand for essential services, online grocery platform Grofers is looking to invest in its supply chain operations and private labels category.
The company plans to invest $15 million to boost its private label category this year, and subsequently up to $50 million to grow both its supply chain and private label business, over the next two years, said a top company executive.
These investments will also be used to enable better distribution of Grofers’ private label - to enable more stores with its products - as well as to partner with more kiranas to streamline its delivery process.
It is also setting up sanitised mini-warehouses closer to the delivery addresses, to enable swift deliveries to customers during