BENGALURU: The usage of video streaming, social media, grocery delivery and online education platforms spiked during February-April, when most of India’s Internet users stayed at home, said a report by research firm, KalaGato Pte Ltd.
Data from the research firm also showed that usage of e-commerce sites such as Amazon.com, Snapdeal, Flipkart declined as most consumers shifted focus to online grocery retailers--Bigbasket, DMart (delivery app) and Fresh To Home--for essential purchases.
Daily active user (DAU) base across online streaming platforms such as Netlfix and Amazon Prime video shot up by 122% and 72% month-on-month, respectively, between February and April.