MUMBAI : When the nation went under a lockdown on 25 March, fashion and lifestyle brand Myntra had no clue what impact the lockdown will bring to their business.
And with the focus on essentials, Myntra quickly realised that it did not have much of a role to play in the lockdown. But Amar Nagaram, Myntra’s chief executive officer, was constantly asked by his team what Myntra can do in such challenging times. “To be honest, we thought of launching grocery delivery on Myntra but then realised our friends at BigBasket and Flipkart are doing a much better job of it and decided not to get into it," said Nagaram on Mint’s webinar on 'Pivot or Perish' on Thursday.