The Interactive Advertising Bureau is moving ahead with plans to turn its annual NewFronts pitchfest virtual. The group has scheduled a five-day digital showcase in June featuring participation from companies including YouTube, Facebook, Snap, Hulu and Roku.
NewFronts is an annual event that was established as the digital media industry's response to the television upfronts. It typically takes place in early May with elaborate in-person presentations in New York.
But the novel coronavirus pandemic has forced event organizers to get creative. First, the IAB recommended that presenters host virtual events, then it announced plans to move the event to June to "give publishers time to be creative, fine-tune their messages and do their best.