J. Cole is back with new music. The Fayetteville-native releases “Snow on Tha Bluff,” his first new song of the year as a lead artist.
Produced with Wu10, “Snow on Tha Bluff” is Cole's first solo effort since 2018’s KOD album, which hit No. 1 on the Billboard 200, one of five chart leaders to his name. “Bluff” is lyrical dynamite.
Cole flows on social injustice, hardship and life in the ghettos, his words pouring over a dreamy production. On it, he raps: “Feel like a slave that somehow done saved enough coins to buy his way up outta slavery/ Thinking just maybe, in my pursuit to make life so much better for me and my babies.” Cole has kept busy of late.