Below, Petras talks to Billboard about the new 'Epic Together' event. NYX Professional Makeup is bringing the summer festival experience to your living room with its new Epic Together event, Billboard can exclusively reveal today (April 6).
In light of the ongoing coronavirus pandemic, the beauty brand opted to connect its audience with their favorite musicians with the virtual music festival.
Kim Petras, Jessie Reyez and Princess Nokia will headline the event, which will be live-streamed on NYX Cosmetics' Instagram from April 10-12. "During these unprecedented times, we have seen an enormous rally of human connection all over the world, and this has truly inspired us to take a closer look at how we engage with our audience," Stephanie