a web portal, containing resources informed by behavioural science and the use of nudge and social norms theory, related to Covid-safe behavioural norms during the ongoing Unlock phase, and the second is a media campaign focused on the wearing of masks.“As India unlocks, one key worry is how do we encourage the public and institutions to practise Covid-safe behaviours.
Until a vaccine is available, wearing masks along with practising hand hygiene and social distancing, will be important to slow down the spread of the novel coronavirus," Amitabh Kant, NITI Aayog CEO said.The campaign aims to provide people with prompts and reminders along with simple, easy-to-practice ideas of designing their environment in such a manner that practising.