NEW DELHI: Given current concerns surrounding infection and diseases, Marico Limited has forayed into the vegetable and fruit hygiene category with the launch of Veggie Clean which helps disinfect fresh produce.
The company claims that Veggie Clean helps remove germs, bacteria, chemicals, waxes and soil present on the surface of fruits and vegetables--except mushrooms--without leaving any residue, aftertaste or smell.
Veggie Clean will be available across modern retail outlets and e-commerce channels in two SKUs - 200 ml and 400 ml for ₹149 and ₹289 respectively.
The company claimed that the solution does not contain any harmful preservative, and is free of soap, chlorine and alcohol. Consumers can soak and hand rub the fresh produce in