Chinese online ticketing service Maoyan Entertainment released a report Tuesday suggesting that moviegoers in the Middle Kingdom are growing more and more eager to return to cinemas after nearly three months of coronavirus-forced closures.
The survey was jointly conducted by the China Film Association and Maoyan at the end of March to learn the impact of the pandemic on Chinese consumers' lives, their willingness to return to movie theaters once they reopen, and key factors that would drive movie lovers to go back to cinemas.